Redbird has supported dozens of provincial and national clients in effective campaigns to educate their target populations and motivate them to adopt healthy behaviours. In many cases, we’ve been able to cross-pollinate ideas, share learnings, and increase budgets by bringing an A-list of strategic partners to the projects. Our ‘healthy people, healthy places’ specialty means most of our clients have something in common. Here are a few of our success stories…
In a two-year province-wide campaign, Redbird surveyed best practices around the world for public awareness campaigns on the warning signs of stroke. We developed a campaign plan, and helped raise funds with a pitch to sponsors. The microsite (signsofstroke.ca), television commercials, radio commercials, and print collateral were supplemented by earned media and special events. Public awareness of the campaign was extremely high and there were close to 75,000 unique visits to the website in the first two years.
For BC Hydro, we helped eight universities craft a campaign to reduce energy consumption on their campuses. We conducted workshops, used strategic prompts and incentives, and developed a dedicated social networking tool for green teams. Highlights of the campaign include a 17% reduction in energy use at Capilano University’s film studio and a 26% reduction in use at their sportsplex, as well as media attention from CBC Radio and CHEK TV News.
Drinking It All In
The BC Water and Waste Association hired Redbird to assist with last year’s Drinking Water Week (May 14 to 20) encouraging BC residents to conserve and protect drinking water. Tactics included an internal workshop, website, print ad templates, a radio PSA, web banners and a social media strategy. There were more than 6,000 visitors to the website during the week, and 2,500 people took the online pledge.
Kids Can’t Wait to Have a Family
For the Ministry for Children and Families, we wrote and produced two television commercials encouraging families to consider adopting a child in BC. Over the three weeks that the commercials aired, the Adoption Branch received 1,700 phone calls from potential parents, as compared to 56 calls during the same time period the year before.
Healthy People, Healthy Places
Redbird's clients might be raising awareness of health issues, encouraging energy conservation, promoting fitness, building safer communities, manufacturing health products, or protecting children... but the outcome is health, on whatever scale of magnitude. Redbird has worked with the Office of the Representative for Children and Youth, the BC Institute of Agrologists, Immune System Management, Precision Orthotics, Live Young Medical, the CARE Centre for Internationally Educated Nurses, and many other private and public-sector organizations that focus in one way or another on healthy people, healthy places.