Alberni Valley Tourism awards $3000 in instant cash prizes
Aug 11 2008 - 9:38am
Working with the Alberni Valley Tourism Council, Redbird has identified and promoted the 'Seven Wonders of the Alberni Valley'. This month we sent teams of mystery tourists to the valley to raise awareness among locals about their top attractions. Instant cash prizes of $10 per wonder were awarded to residents who were stopped on the street and asked to name them. The promotion is generating very high awareness: on our first visit on July 30th, 50% of respondents could name four or more wonders, and on our second visit August 6th, 73% of respondents could name four or more. A total of $3000 will be awarded.