The holiday season can be the best time of the year for retailers and fundraisers alike -- or it can yield disappointing results that will affect your entire fiscal year. Non-profit fundraisers are in fierce competition for available donations -- but not all fundraising campaigns are equal. Here are four tactics that we think are the worst, and may in fact drive potential donors away.
Whether you’re trying to raise public awareness, change behaviour, test new products and services, or gauge the strength of your brand, market research is a must – and focus groups are a great way to gather intelligence. Ideally these are organized and facilitated by professionals, but smaller organizations with a do-it-yourself budget can still benefit from this tool, if they proceed with caution.
With so much great content available and so many great, healthy causes to support -- not to mention the many organizations forming “cause marketing” coalitions that lend money and visibility on one hand and social responsibility creds on the other -- it’s increasingly essential that your social media not be an afterthought, or delegated to an unpaid intern.
As you may know, Redbird recently began offering marketing automation as a service with our partner SharpSpring. Marketing automation is often set up and presented in a way that appeals to businesses whose bottom line is sales, sales and more sales. But marketing automation does so much more than help you optimize sales conversions through your pipeline.