Redbird has worked on two major initiatives for the KFOC. The Volunteer Engagement campaign began with focus groups in 10 communities across the province to find out what attracts, or discourages volunteers. After additional secondary research, we crafted a 40-point strategic plan to recruit and retain more volunteers in the coming years. Part of that plan was BC Kidney Squad, a Facebook-style social networking site exclusively for volunteers.
Currently we are assisting with 12 Community Conversations across BC, gathering intelligence about organ donation and transplantation in preparation for a public media campaign.